Consumer and MR Analytics
Assess and set Direction
Any long business journey is futile without a destination and clear set of choices on how reach there. Assessing the landscape and setting business direction involves looking at the market structure and all the key stakeholders in the market to answer questions like:
Where are the strategic white-space opportunities - existing or emerging, in the market landscape that can provide me with significant growth opportunities?
How large are the opportunities?
Which of those opportunities can I tap profitably and why?
What choices can I make that will help achieve my strategic goals and provide competitive advantage?
What business or consumer macros trends can impact the category so that I can be prepared to identify and proactively address the emerging opportunities?
Can my portfolio of brands/ products be optimized to maximize category coverage and address the multiple dimensions of size, share, growth and profitability?
How can I build synergies between the multiple categories that I operate in?
Marketics Products
- Portfolio optimization
- Market mapping/ landscape assessment/ opportunity scan
- Market trends mapping - impact and diffusion analysis
- Customer segmentation
- Country clustering
- Need gap analysis
- Cross category linkage analysis