K Ganesh
Non-executive chairman - Marketics
Founder & CEO - TutorVista
Ex-Founder & CEO - CustomerAsset / ICICI OneSource

K. Ganesh over the last 17 years has the distinction of seamlessly moving between the corporate world and entrepreneurial ventures. He has founded, successfully scaled up & monetized two ventures and turned around an ailing Joint Venture.

In 2005 , Ganesh launched TutorVista, a global education company funded by Sequoia Capital. TutorVista (www.tutorvista.com) is a one-stop education portal that combines live tutoring, pedagogy and technology to make education affordable to the masses.

His earlier venture, CustomerAsset was started in mid-2000 to address the international Call Center / BPO Sector. In May 2002, ICICI (NYSE listed, India's second largest bank) acquired CustomerAsset for over $ 20 million. The company won the Software Technology Park of India's, "Best Software Exporter Award" within two years of inception for being the second largest exporter in the SME category.

As his first entrepreneurial venture, in 1990, he co-promoted IT&T, which is today a publicly listed IT company. IT&T focused on providing Technical Support Call Center services to Clients in US & UK till the business was sold to iGate (Mascot Systems) in 2003. Ganesh till recently was on the Board of Directors in IT& T.

Apart from founding and successfully growing the two ventures, Ganesh has worked as CEO of Bharti British Telecom - a British Telecom joint venture in India and with HCL Ltd., where he held several key managerial positions.

Ganesh is a post-graduate from the Indian Institute of Management, Calcutta, and has a degree in Mechanical Engineering from Delhi University.

Ganesh is part of the visiting faculty at leading management institutes and a charter member of TiE (The Indus Entrepreneurs), Bangalore.

Ganesh continues to contribute to Marketics' growth in an advisory capacity. Ganesh acts as a mentor to the core team offering advice on improving organizational effectiveness.



Sreenivasan Ramakrishnan
Co-founder & Chief Executive Officer

Ramakrishnan (Ramki) is an entrepreneur with large-scale experience in the areas of Brand & Marketing management. He has co-founded 2 companies that offer innovative technology-driven marketing solutions to global marketers.

Ramki is responsible for the strategic direction and management of Marketics. Further, Ramki is closely involved with existing and prospective clients, helping them use Analytics as a business driver to make more effective, data based decisions.

Prior to turning entrepreneur, Ramki worked with Procter & Gamble AAI (ASEAN, Australia & India), in the Brand Marketing function.

Ramki holds a Master's degree in Business Administration from S.P. Jain Institute of Management & Research, Mumbai, and a Bachelor's degree in Physics from the University of Madras.



Shankar Maruwada
Co-founder & Chief Marketing Officer

Shankar possesses over 10 years of experience in Brand & Marketing management in addition to rich entrepreneurial experience. Shankar is responsible for the overall growth and expansion of Marketics, including development of new service offerings and new business initiatives. Specifically, his strong marketing domain expertise helps deliver innovative analytical solutions to increase marketing effectiveness for clients. Additionally, Shankar drives an internal focus on delivering client delight through the creation of global best practices.

Prior to Marketics, Shankar co-founded Perigee Online, a pioneering eCRM firm that developed cutting-edge technologies for Direct Marketing, before which he worked with Procter & Gamble AAI (ASEAN, Australia & India), in the Brand Marketing function.

Shankar holds a Master's degree in Business Administration from the Indian Institute of Management (Ahmedabad) and a Bachelor's degree [Technology (Honours)] from Indian Institute of Technology, Kharagpur.



Y Rama Rao
Chief Executive Officer, Spark Capital

Rama Rao has over a dozen years of experience in the Equity and Corporate Finance areas. Rama has rich experience in working with start-ups and emerging businesses especially in the high-tech space. Having worked with ITC and then Peregrine Capital, Rama Rao has extensive transactional experience in the mergers, acquisitions and venture capital/private equity investment arenas. He was in charge of Peregrine's Private Equity Fund practice in India and is lauded for his innovative structuring and placement style on the equities side.

Rama Rao, in 1998, founded SPARK Capital, a firm that provides Investment Banking, Transaction and Corporate Advisory services. SPARK is primarily focused on the Infrastructure, Business Services and Technology Sectors. Today the firm boasts of offering Advisory services to leading companies in each of these sectors in India, USA and Australia. Some of these include Satyam Computers, Sutherland Technologies, Polaris Ltd, and PSEG Global.

Rama Rao holds a Master's degree in Business Administration from the Bharathidasan Institute of Management, Trichy, India.

Rama Rao has been instrumental in giving Marketics direction right from the start. His insightful understanding of the Business Services sector, and more specifically the onsite-offshore business models, has helped shape Marketics' delivery model in a way that offers significant value to Clients.