Marketics' management team has deep and relevant experience in marketing, analytics, market research, client services, and business growth and development. The team is united by its passion for marketing and to jointly create and offer Actionable Analytics® solutions that increase marketing effectiveness for global marketers.






















Sreenivasan Ramakrishnan
Co-founder & Chief Executive Officer

Ramakrishnan (Ramki) is an entrepreneur with large-scale experience in the areas of Brand & Marketing management. He has co-founded 2 companies that offer innovative technology-driven marketing solutions to global marketers.

Ramki is responsible for the strategic direction and management of Marketics. Further, Ramki is closely involved with existing and prospective clients, helping them use Analytics as a business driver to make more effective, data based decisions.

Prior to turning entrepreneur, Ramki worked with Procter & Gamble AAI (ASEAN, Australia & India), in the Brand Marketing function.

Ramki holds a Master's degree in Business Administration from S.P. Jain Institute of Management & Research, Mumbai, and a Bachelor's degree in Physics from the University of Madras.



Shankar Maruwada
Co-founder & Chief Marketing Officer

Shankar possesses over 10 years of experience in Brand & Marketing management in addition to rich entrepreneurial experience. Shankar is responsible for the overall growth and expansion of Marketics, including development of new service offerings and new business initiatives. Specifically, his strong marketing domain expertise helps deliver innovative analytical solutions to increase marketing effectiveness for clients. Additionally, Shankar drives an internal focus on delivering client delight through the creation of global best practices.

Prior to Marketics, Shankar co-founded Perigee Online, a pioneering eCRM firm that developed cutting-edge technologies for Direct Marketing, before which he worked with Procter & Gamble AAI (ASEAN, Australia & India), in the Brand Marketing function.

Shankar holds a Master's degree in Business Administration from the Indian Institute of Management (Ahmedabad) and a Bachelor's degree [Technology (Honours)] from Indian Institute of Technology, Kharagpur.



Vinay Mishra
Co-founder & Vice President - Client Services

Vinay, over the last 9 years, has held senior client servicing and product development positions in marketing services & technology organizations. At Marketics, Vinay is responsible for Client Service and is accountable for the company's largest clients. He leads delivery efforts for some of them and is also closely involved with building new client relationships in the US.

Prior to Marketics, Vinay was part of the management team at Intercept Technologies, India's leading provider for Internet and technology-based marketing solutions. Before Intercept, he has worked with the Discovery Channel in the media and market research function, and Aditi Technologies in the product development team.

Vinay holds a Master's degree in Business Administration from the Indian Institute of Management, Kozhikode, and a Bachelor's degree in English Literature from the University of Delhi.



Krishnaraj Venkataraman
VP - Client Services & Operations

Krishnaraj (Kimi) has over 10 years of experience in Brand & Marketing management in addition to leading a couple of entrepreneurial ventures. Added to this, he has extensive experience in Information Technology & CRM. Kimi is responsible for the definition and product development of Marketics Analytics offerings. Kimi is also responsible for developing Marketics' data integration services and for building all internal and external Analytics applications like Digital Dashboards.

Prior to Marketics, Kimi headed the CRM & Loyalty business for Caritor in India, a top global IT services firm. Before that Kimi co-founded Intercept Technologies, India's leading provider for Internet and technology-based marketing solutions. Kimi worked with Procter & Gamble AAI (ASEAN, Australia & India), in the Brand Marketing function.

Kimi holds a Master's degree in Business Administration from the Indian Institute of Management (Lucknow) and a Bachelor's degree [Technology (Honours)] from Indian Institute of Technology, Kharagpur.



Brian P. Welsh
VP Sales, CPG Practice for KS

Brian’s role with WNS/ Marketics will be to engage current and potential clients in North America to deliver the unique suite of services we provide.

Brian has more than 20 years of experience in the Consumer Packaged Goods Industry with a diverse background in client service, sales, sales management, category management, trade marketing, marketing and market research with Nestle’ USA and Conair, among others.

Most recently, he worked for Information Resources, Inc. managing Fortune 500 client accounts responsible for maintaining business intelligence capability through data analysis, interpretation and recommendations to support client’s strategic planning and execution. He is accomplished in developing budgets, forecasts, Strategic Business Plans for major retail clients and integrating diverse data sets for better decision-making.

Anuradha holds a Master's degree in Applied Statistics (with a specialization in Marketing) from the Bowling Green State University, Ohio, USA and a Master's degree in Mathematical Statistics, Delhi University, India.



Amitabh Bose
Senior Vice President & Head, CPG & Retail practices

Amitabh Bose (aka Ambo) heads the Consumer Packaged goods & Retail practices at Marketics. He has over 14 years of sales & marketing experience with industry leaders like P&G and Pepsi Foods in South Asia.

Amitabh has expertise in marketing analytics, portfolio management, sales and market development, advertising & media strategy, product/ packaging and platform development.

He holds a Master's degree in Business Administration from the Faculty of Management Studies, Delhi and a Bachelor's degree in Engineering from REC, Allahabad.

Amitabh holds a Master's degree in Business Administration from the Faculty of Management Studies, Delhi and a Bachelor's degree in Engineering from REC, Allahabad.



Varun Madhok
Director - Canadian operations

Varun is responsible for consolidating Marketics' CRM Analytics practice in North America. He has accountability to key Marketics' clients as the on-site client interface for solution development, transition and delivery. Varun is also involved in building new client relationships. He has over ten years' experience in analytics and management consulting.

In the mid-90's, Varun was part of Los Alamos National Laboratory's C-3 group specializing in applying advanced analytics to business problems in the finance industry (credit card, banking). He worked on data mining projects outsourced by clients in the financial services sector. Before joining Marketics, Varun worked for IBM Business Consulting Services, consulting clients on a broad variety of business issues such as forensic investigation, insurance fraud, database marketing and customer loyalty management.

Varun has worked for the retail, telecommunications and the finance sectors. His solutions suite comprises industry-proven offerings for customer segmentation, fraud detection, churn reduction, targeted marketing, customer loyalty management and analytical data mart delivery, among others.

Varun holds a Ph.D. in Electrical Engineering from Purdue University. He enjoys the outdoors and spends his spare time backcountry camping in Northern Ontario.



Glen Springer
VP - Sales, United States

Glen is a successful entrepreneur. His last company was acquired by Whole Foods Market Inc. (WFMI) and merged with its subsidiary Whole People, an Internet, Catalog and Nutraceutical direct marketing company, where he functioned as a senior executive helping drive overall company strategy and managing a multi-million dollar marketing budget.

Prior to joining Marketics, Glen founded 4 companies where he primarily focused on developing and managing initial sales efforts. Glen's extensive business development experience includes developing and executing commercial and marketing partnerships for both B2B and B2C business units. Before founding his last enterprise Glen worked as an award winning senior sales executive with Autoweb.com from its startup phase through its successful IPO.

Glen has a BA in English Literature from the College of William and Mary in Virginia and has recently studied Media Theory at San Francisco State University. He sits on the Board of Directors of the San Francisco Cinematheque.



Sanjit Bhoumik
Vice President, Client Services

Sanjit possesses over 10 years of experience in management consulting and analytics. He is responsible for client relationships in the High-tech and Travel practices and drives sales across current clients and potential prospects interested in our CRM analytics suite.

Sanjit has exposure to Manufacturing, Technology, Travel and Travel Services, and Pharmaceutical verticals. His areas of expertise include client service, sales, sales management, sales force effectiveness and consulting, performance management tools such as Balanced Scorecard, financial management, valuation, strategic planning and leading and managing large teams.

Sanjit comes from a management consulting background, with over 8-years in premier firms such as Andersen Consulting and Stern Stewart advising clients on strategic business issues. He has deep experience in business analytics and application of strategic analysis tools such as EVA and Real Options to business problems. He has led several consulting assignments involving extensive data modeling using customer centric & operational data, especially in sales force effectiveness and marketing domains.

Sanjit has a management degree from XLRI Jamshedpur, and Bachelors in Technology from IIT Kharagpur. He is a member of the Marketics management team based in North America.



Sameer Mulabagal
Head - Financial Services / Innovation

Sameer possesses over 10 yrs of experience in the Analytics domain. He is responsible for leading the Financial Services engagements as its Practice Head as well as identifying opportunities for commercializing solutions as the Head of Innovation.

Sameer has exposure to the Automotive, Commercial Finance, CPG, Insurance, Logistics, M&E, Pharma and Retail verticals. His areas of expertise include Behavioral Analysis, Capital Allocation / Value@Risk, Data Accuracy evaluation, Category Evolution Strategy, Forecasting, Logistics Engineering, Market Research, Marketing Mix Modeling, Pricing, Process Improvement, Risk Management and Segmentation.

Prior to Marketics, Sameer led transitions for Genpact (an Indian BPO) Analytics. Prior to that, he also led various analytical solutioning efforts for the same organization. He has also worked for organizations like AXA (a global insurer) & BPL (an Indian consumer electronics company) in furthering their analytical endeavors.

Sameer holds a Masters in Technology (Quality, Reliability & Operations Research) from Indian Statistical Institute, Kolkata and a Masters in Statistics (Applied) from Pune University. He is Green Belt certified.