Manage

Acquiring customers is only half the battle. Not all customers are alike, for any company. Managing them to ensure a healthy, profitable and growing portfolio of customers is one of the biggest day to day challenges. This involves making choices on multiple decision areas:

How can I group my customers to really understand the state of business?

Who are my most profitable customers? How can I ensure that they continue to remain loyal to me? How can I get more value to them to realize even greater profits from them?

Who are my most unprofitable customers? What can I do to make them profitable? Should I let go of them?

Which of my customer segments are growing fast? What can I do to increase or maintain the pace of growth?

Which of my consumer segments are not growing? What can I do to remove the barriers to their growth?

How can I up-sell or cross-sell to my existing customers? To which of my customers should I up-sell or cross-sell?

How do I understand customer sensitivity to pricing and optimize the pricing of my brand within certain limits to balance volume with profits?

How can I analyze customer response to my marketing stimulus- product, communication and packaging so as to improve the package before actual launch?

How do I allocate spends across various marketing elements like pricing, media, distribution, promotions, direct marketing so as to optimize the ROI of my marketing?

How do I understand the drivers of attrition so that I can proactively take preventive measures for valuable customers who are also vulnerable?

How do I detect and prevent occurrence of fraud among my customer base?

How do I set the credit limit at an individual customer level?

How do I manage and mitigate customer risk?

How can I improve my collections?

Marketics Products

• 
  Customer segmentation
• 
  Cross sell/upsell modeling
• 
  Retention modeling
• 
  Purchase drivers analysis
• 
  Collections analytics
• 
  Customer profitability analysis
• 
  Offer optimization
• 
  Securitization analytics
• 
  Fraud detection
• 
  Promotional spend optimization