Our offerings include:

Consumer and brand analytics: Actionable segmentation & targeting, consumer response modeling, validating brand architecture and adjacency analysis, and Global portfolio solutions

Market analytics: Opportunity mapping, tipping point analysis, forecasting, pricing analytics, media mix optimization, knowledge banking & dashboards, and global initiative qualification tools using country cluster analysis.
Our offerings include customer segmentation, pricing analytics, promotion RoI analysis, market basket analysis, store layout optimization, store inventory allocation, forecasting, and reporting of promotional campaign results
Our Entertainment offerings include store allocation of new-release DVDs, forecasting, and predictive models to predict blockbusters and hit TV series
Our offerings include:

Across products: Cross-sell campaign design and reporting, and customer segmentation

Credit cards and Loans: Acquisition campaign modeling, credit management, attrition prediction and fraud detection

Insurance: Fraud detection, persistence analysis, and validation of pricing models
Our offerings include customer segmentation, propensity modeling, cross-sales models, lifetime value modeling, churn reduction, delinquency prediction, vendor choice models, and fraud detection
Our offerings include customer segmentation, behavior modeling, propensity modeling, cross-sales models, lifetime value modeling, churn reduction, route optimization (airlines), inventory management (hotels) including demand planning and optimization, yield management, pricing analytics, and campaign reporting, simulation and production support
Our offerings include purchase drivers analysis (OTC products), sales force alignment (Rx products), and sales contact strategy optimization (Rx products)
HomeHomeCompanyCompanySolutionsSolutionsSuccessSuccessFun@workFunKnowledgeKnowledgeNewsNewsContact
solutions

Marketics Technologies is a global leader in marketing analytics providing revenue-enhancing solutions that measurably increase marketing effectiveness and return on marketing investment for the world's leading marketers.

Marketics provides a range of solutions that allow marketers to better integrate and utilize their data for better decision making.

Given below are two ways to understand our offerings -

solbullet
By range of services

solbullet
By industry. Click on the respective link for further information
intelligence pyramid Marketing Analytics services Marketing Data Services Marketing Technology Solutions

Marketics by Services Industry

Industry Our Focus Areas Our Services
Consumer Goods Branded mass-marketers that sell food, beverages, dental care products, hair care products, cosmetics, feminine hygiene products, household cleaning products, shaving products, or apparel Roll Over
Retail Traditional retailers (Mass merchandisers, Discount retailers, Department store chains, Category specialists, Cash & Carry) and Online retailers Roll Over
Media & Entertainment Film studios, Home Entertainment companies, Video rental companies, Broadcast TV networks, Cable TV networks, and Radio operators Roll Over
Financial Services Insurance companies, Credit card issuers, Auto-loan companies, Mortgage companies and Consumer Banks Roll Over
Technology & Telecom Equipment Manufacturers (PCs, servers, routers, peripherals and office equipment), Software developers & vendors, and Telecom Service providers (mobile operators, VoIP service providers, landline operators) Roll Over
Travel & Leisure Hotels, airlines, timeshare companies and car rental companies Roll Over
Pharmaceuticals Pharmaceutical companies developing and marketing OTC products, and/or prescription drugs Roll Over