Recover

Customer attrition is a ubiquity. However, unlike prospects,many companies are privy to contact data and previous transaction history of their existing or former customers. This data can be smartly mined to recover the most valuable attriters by answering the following questions:

Can I understand what drives attrition by modeling the behavior of actual attriters in my customer database?

What segments of my customers are more prone to attrition?

Are the causes of attrition different across different segments?

Who are the attriters most valuable to me and are worth following up and re-converting to customers?

How much can I spend on attracting and re-converting attriters?

Marketics Products

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  Customer segmentation
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  Attrition modeling
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  Attrition drivers analysis
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  Customer profitability analysis
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  Offer optimization
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  Promotional spend optimization