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Acquiring customers is an expensive proposition, whose ROI is not exactly understood by many. It requires a balance between 'spraying and praying' which impacts ROI of customer acquisition with too narrow a focus which impacts volume goals. The balance can be achieved by using analytical insights to drive a whole set of decisions:

How does the market segment into different groups of customers, each with its unique combination of needs, attitudes and behaviors?

How can I address each of these segment opportunities?

How do I identify the set of individual customers whom I should target?

How should I optimize the offer to acquire the target customers?

Who should be my strategic target from amongst the various segments that exist in the market?

Among them, whom should I zero in as my focus prospects?

What are the need gaps among my chosen target audience? What benefit barriers exist, the breaking down of which will help unlock value?

What customer insights can I leverage to best communicate my brand's benefits?

What are the drivers of purchase behavior?

Marketics Products

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  Customer segmentation
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  Brand perceptual mapping
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  Acquisition modeling
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  Purchase drivers analysis
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  Offer optimization
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  Fraud detection
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  Promotional spend optimization