Track and Review

Initiatives launched in-market don't always follow the laid out plan and produce the desired results due to factors like competitive response, difference in execution, inaccurate pre-launch assessment etc. Hence, it is imperative to track and assess the performance of in-market initiatives which might results in a review and modification of plans.

What is the ROI of the overall initiative and its various elements tracking to?

Which segments of the market are profitable?

How does a brand perform vs. regional, global and category benchmarks?

What are the drivers of in-market performance?

How can the marketing dollars be re-allocated? What elements of the marketing mix are working and should be driven harder and what elements are not delivering and so can be reduced?

Should pricing be reduced to respond to a competitive move to protect volume or should the pricing be held so as to protect profits?

How do I know where my promo dollars are working and what impact they have at the retail level over and above my mass marketing?

Can I gain insights on what works by tracking and benchmarking initiatives across countries and categories?

How can I optimize product stocking at a store level?

Marketics Products

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  Initiative and ROI tracking
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  Benchmarking studies
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  Drivers analysis/ brand architecture/ brand imagery system/ hierarchy of needs/product attributes/
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  Segmentation and segment profitability analysis
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  Pricing corridor/ pricing sensitivity analysis
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  Product allocation, replenishment and returns management