Process and Problem Solving Methodology
PROCESS
Marketics follows the CRISP-DM (Cross Industry Standard Process for Data Mining) reference model, the industry standard data mining process model. Marketics uniquely adapts the CRISP-DM model to each client assignment to ensure customization and client success.
PROBLEM SOLVING METHODOLOGY
All Marketics' professionals are trained on a structured and robust problem solving approach to handle any client situation. This problem solving methodology dovetails with the CRISP-DM methodology, which remains constant across all client engagements.
This problem solving approach ensures consistency in achieving Client Delight by adopting a four-stage process:
