


Marketics believes that data has a 'fungible' shelf-life and hence there is a time value to data. Marketics has demonstrated that timely analysis of data fosters substantial operational efficiencies and revenue gains. Marketics enables this by creating capacity to turnaround real-time data into insight. This also leverages the US-India time difference that allows Marketics to work on data received from US clients at the end of each US-day. Typical types of 'fungible' data that Marketics operates upon, are ongoing market research tracks & panels, inventory, retail POS, loyalty & membership data and warranty data.