Scaling Analytics

Marketics believes in democratizing analytics - so every line manager on the client side can fully leverage the power of analytics. Marketics uses its proprietary and powerful M-Scan methodology to scale analytics engagements. We have pioneered "assembly-line" analytics, thus ensuring quality control, transparency and scalability. The M-Scan methodology stands on three pillars:

Process Excellence & Skills Disaggregation - Marketics has perfected a Learn -> Crawl -> Walk -> Run transition methodology to minimize risks and a six-sigma analytics discipline called the Adequacy, Accuracy, Timeliness (ADACT) framework to consistently achieve Client Delight. Through Actionable Analytics®, - Marketics ensures that analytics is actionable by leveraging vertical domain expertise, and a strong quantitative orientation & expertise with statistical tools.

A Global Delivery Model to help scale-up our clients' analytics engagements effectively and efficiently across geographies. This leverages our center of excellence (COE) approach. The key components of this are a centralized offshore delivery model with a thin onsite component and robust infrastructure to securely support large data sizes .