Marketing Analytics Services
Marketing Data Services
Marketing Technology Services
Marketics Differentiators
Yoga For Your Data
Analytical Techniques
Statistical techniques
Univariate Techniques
Metric data :
t test of means, proportions
Z test of means, proportions
Two-group t test
One-Way ANOVA
Paired t test
Non-metric data :
Frequency
Chi-Square
Kolmogorov-Smirnov
Runs
Binomial
Mann-Whitney
Median
Kruskal-Wallis ANOVA
Wilcoxon
McNemar
Multivariate Techniques
Dependence Techniques :
Cross-Tabulation
ANOVA/ANCOVA
Multiple Regression
Two-Group Discriminant Analysis
Logistic Regression
Binary & Multinomial :
Conjoint Analysis
Canonical Correlation
Multiple Discriminant Analysis
CHAID
Design of experiments (MANOVA)
Interdependence techniques :
Factor Analysis
Cluster Analysis
Multidimensional Scaling
Association Analysis
Forecasting techniques
Time Series Techniques :
ARIMA
Econometric Techniques :
Box-Jenkins
Non statistical / Artificial Intelligence tools
Neural Networks for Segmentation, Classification & Prediction
Multilayer Perceptrons
Radial Basis Function Networks
Probabilistic Neural Networks
Generalized Regression Neural Networks
Linear Networks
Machine Learning - Rule-based & Decision Tree mathematical Paradigms
Digital Signal Processing
Bayesian networks
OR techniques
Optimization Techniques :
Linear programming
Integer programming
Stochastic programming
Nonlinear programming
Multicriteria Optimization
Transportation Problems
Markov Chains
Queuing Theory
Consumer and MR Analytics
CRM Analytics
Overlap of MR and CRM Analytics (Hybrid Analytics)
Analytical Techniques