Business managers need to take a lot of tactical and operational decisions. Aiding these decisions is the availability of data in the right form at the right time to the right set of managers. Putting the data together in the desired form and timelines requires a disciplined process based approach combined with a deep understanding of how the data is likely to be used by managers. Marketics MDS offers a range of solutions in the Database Marketing (DM) related processes and the Market Research (MR) related processes.

Marketics works with clients to first replicate these processes offshore and subsequently to make them more efficient through process improvement and automation, thus delivering value to them.

Marketics uses a combination of personnel and tools/ technology expertise to deliver these solutions. Marketics employs diverse skill sets (tools/ techniques/ process management) and recruits client teams keeping in mind specific requirements. This is what helps provide a solution that works!

Most B2C companies, especially those competing in highly price-sensitive industries, today engage teams of analysts to track and analyze competitor prices, in addition to analysis of internal price movements. The competitive edge will be retained by companies that stay at the leading end of using business intelligence and insight to drive company pricing decisions. Marketics has developed a Pricing Intelligence & search Engine (PRICE), a tool that combines automated competitive pricing search with standard pricing analytics features such as forecasting and sensitivity analysis.

Details of these are available as downloads from the knowledge section of the website.