Marketics is proud to be working with some prestigious Fortune 100 corporations across industries and geographies. Our client list includes:
A global leader in the Consumer Product Goods (CPG) market
We work for marketing teams across key product categories of a Fortune 100 CPG company, in 40 of its key countries. Our Center of Excellence for this client, works on diverse marketing problems such as brand equity driver analysis, customer segmentation, country clustering, pricing analytics, and global brand portfolio mapping.
A global technology company
A large hardware, software and technology services companies uses Marketics for cutting-edge analytics to support its marketing and sales efforts across all its regions. Marketics aligns closely with the Global Market Intelligence team of this Fortune 100 major, to work on problems such as acquisition modeling, cross-sell/up-sell propensity modeling, customer segmentation and revenue estimation.
A leading multi-national travel and leisure conglomerate
A Center of Excellence exclusively instituted for a global travel and leisure conglomerate works from the client's India offices, and is responsible for acquisition modeling, cross-sell/ up-sell analysis, retention analytics, competitive price tracking, and revenue management analytics.
A top US auto insurance company
Marketics works with a top direct auto insurance company to detect inaccurate and potentially fraudulent application information. Based on more than 100 checks on consistency, accuracy and form changes, Marketics helps the insurer save millions of dollars in lost premium and potential claims on risky applications.
A global leading non-alcoholic beverages major
A Marketics team working in tandem with a Fortune 100 global beverages major on diverse marketing issues such as customer segmentation, sales forecasting, and brand equity driver analysis also prepares management reports and dashboards for senior management.
A leading Hollywood studio and Entertainment conglomerate
Marketics works with the Home Entertainment division of a Hollywood major. We help the Home Entertainment division in improving its allocation (and re-allocation) of new-release DVDs across stores using demographics-based modeling and daily sales tracking during the first week. The benefit from our inventory allocation work is estimated to be tens of millions of dollars.
A leading US office products marketer
For a leading US office product marketer, we conduct a promotional RoI analysis that computes incremental sales and margin generated from each promotional campaign, using daily store-level and SKU-level sales data. We also create management reports and dashboards for the senior management of the company.
A global-leading Relationship Marketing services firm
For a global-leading Relationship Marketing service firm, we provide dedicated support for advanced analytics and report production processes. We support them in areas related to Loyalty, CLTV, Campaign management & analysis, and Employee Performance management. With Marketics' dedicated team, our Client has been able to create additional bandwidth so that its employees can focus on front-end client-management activities which their clients see as significantly valuable.
A top multi-national beer brand
For a top multi-national beer brand, Marketics analyzes market data and tracks brand performance. Strategic decisions taken by the senior management are based on the brand scorecards prepared by us.
A multi-national cognac company
Marketics helped a top multi-national cognac company headquartered in Europe segment worldwide population of High Net Worth Individuals (HNWIs) and predict the potential of each segment in terms of their wealth. This helped the company target its premium cognac (more than USD 1200 per bottle) to such niche segments.
A leading US generic injectable pharmaceutical manufacturing company
Marketics is working with a premier pharmaceutical injectable company of US to develop a model to minimize drug returns from wholesalers. We helped analyze over a billion data points over a 5 year period to come up with a robust predictive model that has an accuracy level of more than 75% in predicting returns.
A global apparel major
For a call center, Marketics developed a process for identifying, gathering information, and persuading highly loyal & influential consumers to spread information on new products and innovations. Also, we estimated the ROI for each consumer contact.
Details of these are available as downloads from the knowledge section of the website.
